Communication is a make or break part of our business, but it’s often overlooked in favor of more shiny growth techniques.

Maybe re configuring your communication isn’t super sexy, but it can make a big difference int he way your business operates.

Just a few tweaks her and there in how we communicate can not only solve a shit ton of problems, it can also set us on a fast track trajectory for growth.

What makes communication hard is forgetting that people can’t read our minds. We tend to assume our clients understand how our business operates, but the truth is, often even things that feel basic to us have to be spelled out for our clients.

A sign of miscommunication is receiving the same questions from your clients over and over.

Its possible the client miscommunication is happening, not because we didn’t say something, but rather because the message got buried among other messages. If you’re getting the same questions over and over from clients, try to have patience with your clients, then reevaluate your own communications.

Rule 1: Be personable but not emotional.

Emotional responses make it all about us, but we need to stay focused on our clients. Make sure your message isn’t getting lost by speaking more about their experience than your personal process.

Rule 2: Be informative but not complicated.

We want to make sure we’re speaking very clearly to our clients. Avoid using industry specific words, and simplify your words as much as you can.

If you’re struggling with your client communication, or want more information on how exactly to put these two rules into play, I’d encourage you to schedule a coaching call. Sometimes just one hour of talking things through with an expert like me is all it takes to get you on the right path.