The tool I use every day to build my brand
Building a business brand
Without a doubt, one of the most important parts of building a sustainable, profitable photography business - or business in any field for that matter! - is having a strong brand presence.
Two sides of a brand
Your business brand will have two parts to it:
Visual
Messaging
The messaging is all about what your brand stands for, what your brand believes in, and who your brand is here to serve.
For the visual, it’s all about communicating your brand’s messaging via colors, textures, fonts, patterns, and style. If you’re not naturally a graphic designer, it might be difficult to tackle the branding visuals on your own.
Branding & graphic design made easy
The good news is, there is an amazing tool available to anyone to help with building your brand visuals. Canva is an online platform here to help make graphic design easy for anyone. It’s incredibly robust with lots of templates, graphics, and size options, yet at the same time is so simple and intuitive to use.
Video: Canva Intro & Overview
My favorite ways to use Canva
The options for how to use Canva to build your brand are truly endless. Here are my personal favorite ways to use the platform.
✔️Instagram posts for mini sessions or giveaways
✔️Pricing sheets to send to clients
✔️Instagram stories with branding colors
✔️Creating pins for my blog
✔️Branding & logo design
✔️Group coaching presentations
Considering Canva for your business?
Give it a try! There is a free version, but the paid version unlocks a lot of access to some really great features, such as the ability to access more fonts and graphics as well as build your own brand kit.
Disclosure: this post has affiliate links.